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Aggressive product placement and retail tie-ins are as much a part of moviemaking today as high-concept scripts and computer-generated special effects, but this phenomenon is hardly recent. Since the silent era, Hollywood studios have proved remarkably adept at advertising both their own products and a bewildering variety of consumer commodities, successfully promoting the idea of consumption itself. Hollywood Goes Shopping brings together leading film studies scholars to explore the complex and sometimes contradictory relationship between American cinema and consumer culture, providing an innovative reading of both film history and the evolution of consumerism in the twentieth century.
- Sales Rank: #2299426 in Books
- Brand: Brand: Univ Of Minnesota Press
- Published on: 2000-02-28
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .80" w x 5.88" l, 1.11 pounds
- Binding: Paperback
- 352 pages
- Used Book in Good Condition
About the Author
David Desser (Ph.D., University of Southern California) is Professor Emeritus of Cinema Studies at the University of Illinois. He is the author of The Samurai Films of Akira Kurosawa (UMI Research Press) and Eros Plus Massacre: An Introduction to the Japanese New Wave Cinema (Indiana University Press); the co-author (with Lester Friedman) of American Jewish Filmmakers (U of Illinois Press); and the editor of Ozu s Tokyo Story (Cambridge University Press).
Garth S. Jowett is professor of communications hi the School of Communications of the University of Houston.
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