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Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid
Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics.
- Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk
- Reveals how to ensure your social media strategy is aligned with your business's goals
- Explores the risk and compliance issues every business must consider when using social media
- Includes a sample audit program
Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.
- Sales Rank: #1542126 in Books
- Published on: 2011-03-22
- Original language: English
- Number of items: 1
- Dimensions: 9.40" h x .88" w x 6.50" l, .84 pounds
- Binding: Hardcover
- 208 pages
From the Inside Flap
AUDITING SOCIAL MEDIA
A Governance and Risk Guide
When it comes to business communication, social media has transformed how consumers interact with corporations, governments, traditional media, and each other. The game has changed—organizations and traditional broadcast media no longer control the message, consumers do—telling it like it is instantly—through uploaded text, images, audio/video content, and, let's not forget, instant global reach.
If you want your business to stay ahead in the game, then this one-stop guide will help your business navigate through the maze of risks and governances surrounding social media. Auditing Social Media explains how your organization can thoroughly ensure it has the adequate measures in place to capitalize on social media while protecting itself from excessive risk.
Authors Peter Scott and Mike Jacka provide a solid overview and the tools you need to:
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Evaluate the opportunities and risks of social media
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Develop a strategic approach that best addresses these issues
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Use social media as a tool—and monitor its use
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Comply with Federal Trade Commission guidelines
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Gain significant strategic value from social media
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Ensure your social media are aligned with the business's strategy, goals, and objectives
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Implement tracking with the right metrics
The bottom line for your business's bottom line isn't if it's going to participate in social media. If you want to matter in your industry, it's go time! From delivering value to governance, Auditing Social Media equips you to successfully partner with your business in achieving its social media goals.
From the Back Cover
Get the common sense guide to the side of social media you never hear about
Reap the benefits of social media. Help your business achieve its social media goals. Protect it from possible risks involved. Auditing Social Media shows you how to leverage the power of social media for instant business benefits--such as reaching new markets and increasing sales, while evaluating the risks involved.
The most successful businesses of now and the future are using social media to gain real advantages over their competitors. But do they fully understand the risks? Peter Scott and Mike Jacka, leading experts on social media compliance, explore the risk and compliance issues every business must consider when using social media. They explain social media's history; what it is and why it works; the legal issues involving social media; how to develop a social media strategy; and how to track it through strong metrics.
Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media. From strategy to compliance to governance, you'll find practical, proven, big-picture guidance toward a mastery of social media, the benefits you can expect--and the risks you must avoid.
About the Author
Peter R. Scott, APR, is a senior-level social media and public relations strategist, working with some of the world's largest and most respected brands and agencies. For more than fifteen years, Peter has led numerous communications, marketing, and interactive media, including serving as the director of marketing and web operations for The Institute of Internal Auditors.
J. Mike Jacka, CIA, CPCU, CLU, CPA, has worked in internal audit since 1983. He has been involved in all aspects of the profession, including development of fraud protocols and procedures, development of a training curriculum and materials for a 200-person audit shop, design of continuous audit techniques used to streamline field audit processes, and management of a thirty person department. He is coauthor of the book Business Process Mapping: Improving Customer Satisfaction, published by Wiley.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Material is good and useful. But more current and relevant material is available on-line.
By Joe Charlotte
After seeing and responding to an IIA Discussion on LinkedIn requesting a review of this book, I've decided to post a review on Amazon too. Odd that a book on Social Media didn't have any reviews yet, so here's one.
I can recommend this book as a good introductory read on the topic of Social Media and its governance. It provides an overview of the potential business benefits of using Social Media, and cautions organizations to be sure they understand the "why" behind their Social Media efforts as they establish or enhance their presence. I found the Appendix to be of greatest utility, as it seems the best way to stay current on Social Media is to observe others using these tools, and even dabble in them yourself. Readers should find the links to Social Media policy examples most useful.
With that said, the book began to be obsolete when it was published, if not even before. The velocity of Social Media risks and challenges (e.g. Chrysler's F-bomb, American Medical Response's lawsuit re: Facebook firing, the Red Cross #gettingslithered, all since mid-Feb 2011) means that keeping up-to-date on Social Media risks may best be accomplished through on-line resources in addition to (or perhaps instead of) reading this or any other book.
1 of 1 people found the following review helpful.
Auditing Social Media
By j.dee
This is a perfect guide for those, like myself, that are perhaps not as socially savvy. It does a great job of identifying the proper methods to establish the business case for social media while avoiding the risks. After reading the book, I understand that ignoring social media can have huge risks. At the same time, there are some great opportunities to listen and connect with stakeholders, but if it is done improperly, the risks can be even greater. The biggest take-a-way for me was that there are a number of things that our company is not addressing, especially in developing a social media policy. I also found the audit plan to be extremely helpful. J.Dee
1 of 1 people found the following review helpful.
Auditing Social Media
By THF
Not a lot on auditing social media but it does give you some insight on what is social media, the risks involved and why meddling with the social media is inevitable.
From my perspective, social media is now an inevitable part of business and no business can take the passive role when dealing with this new form of interaction with consumers. As such, I will recommend this book to any auditor / business controllers / business owners. While this book does not teach one how to become master of social media auditors, it definitely tells you why it is an area not to be neglected.
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